The Brief Collective #64 project. The biz tagline was ‘Immerse in Opulence, Nourish in Nature’ The product was vegan based and the business type was artisanal beauty and based in Bend, Oregon.

The client story: Opulent Flora aims to invite customers to immerse themselves in the epitome of luxury with their exquisite range of artisanal bath bombs. The product is based on self-care and nourishing the mind, body, and soul with a blend of real herbs and flowers, with a very sophisticated look. The brief was to create a brand identity for this product and packaging.

The primary, secondary, and logo marks were created on Adobe Illustrator using the colours and typeface had been curated from a mood board based on art nouveau designs and exploring the work of Renee Mackintosh and William Morris. I created sketches in my sketchbooks along the way to support my process. Having a passion for flowers and working with floral images helped us to embrace the project.

A whole new brand identity was created for this project, colour pallets, patterns, paper bag packaging, and mock-ups made using Adobe Photoshop to show how the finished product would look.